Last Updated: July 2, 2025
This Privacy Policy explains how and why we collect, store, and use data through the Phonic ID platform.
1. Who We Are
Be World Class Education Ltd (trading as Phonic ID)
Company number 14891465
Registered in the UK
Contact: [email protected]
We act as a data processor on behalf of schools using our service. Each school acts as the data controller and can customise what information is collected from pupils.
2. What Information We Collect
Phonic ID is used in schools to help identify trends and support pupils who may need targeted support in early literacy skills.
Information is only collected with the school’s approval. The school decides exactly what student information is collected.
The standard data we collect from pupils to best indentify students that need support or wider trends across the school is:
Name (first name or full name)
Class
Year Group
Gender
- Phonic ID Screening Results
A school can either send a link to a parent to sign up their child, have the pupil fill out their details themselves, or a staff member can import these details.
We do not collect sensitive personal data (e.g., ethnicity, disability status) unless a school explicitly adds this via a custom setup.
3. How Pupils Log In
Pupils or staff may access the platform using one of the following login methods:
Username + password
Email + password
Google SSO
Microsoft SSO
With SSO logins, we store the users email address associated with their Google or Microsoft account to facilitate the authentication process.
4. How We Use the Data
We use data to:
- Facilitate secure authentication for staff and pupils
Support schools in monitoring pupil progress
Identify trends across classes or year groups
Help teachers target interventions more effectively
Maintain and improve platform functionality and security
.
5. Subprocessors and Hosting
Phonic ID uses Google as our only subprocessor. Google provides us with:
Secure authentication
Real-time data syncing
Data encryption and storage
Google Firebase is fully GDPR-compliant and hosts data in secure, encrypted formats.
6. Who Has Access to Data
- The Pupil: Has access only to their own data
School Staff: Full access to view other staff members within their school, and pupil data only within their school.
Phonic ID (Be World Class Education Ltd): Only support staff with permission to respond to school queries
Google: Stores, hosts and encrypts the data
We do not share data with third parties beyond this list.
7. Data Retention
Data is retained only for as long as the user has an active account. Upon request, or after account closure, all student data is securely deleted.
8. Student Privacy Rights
Where applicable, students or their guardians have the right to:
Access their data
Request correction or deletion
Object to processing
Withdraw consent where applicable
All such requests can be made via the school, or by contacting us directly.